Gregg LattermanEntrepreneurFounder/CEO at A squared Management
Gregg Latterman is a music and entertainment industry entrepreneur. Upon graduating from Kellogg School of Management, Latterman negotiated a joint venture with Columbia Records and signed Train, Five for Fighting, John Mayer, and Mat Kearney to his independent record label, Aware, founded in 1993. Aware/Columbia has sold over 25 million records worldwide. In 1999, Latterman built A-Squared Management that directed the careers of artists such as The Fray, Michelle Branch, Liz Phair, Brandi Carlile, Jack’s Mannequin, Mat Kearney, and Five for Fighting. Latterman was one of the early entrepreneur’s to combine music with television, film, and advertising campaigns.