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Robbie Bach: e@nu Speaker Series

Robbie Bach, who worked as the Chief Xbox Officer in 1999, gave a presentation on his experiences with launching Xbox. Bach gave the presentation on November 19 in the ITW classroom at the Ford Motor Company Engineering Design Center. During the presentation, Bach chronicled his experiences of starting up both the original Xbox as well as the Xbox 360 and gave advice to entrepreneurs in the audience. Learn more about Robbie's talk from The Daily Northwestern's article.
Bach gave his presentation in the ITW classroom at the Ford Motor Company Engineering Design Center.Bach gave his presentation in the ITW classroom at the Ford Motor Company Engineering Design Center.
Bach gives his presentation to an audience of eager listeners.Bach gives his presentation to an audience of eager listeners.
"If we were a startup, Xbox would have failed" said Bach."If we were a startup, Xbox would have failed" said Bach.
"There is no reason Xbox was successful other than the team believed. That faith enabled us to do better things" Bach said."There is no reason Xbox was successful other than the team believed. That faith enabled us to do better things" Bach said.
One challenge of not being a "native entrepreneur," said Robbie, was getting it through his head that it was OK to be completely different.One challenge of not being a "native entrepreneur," said Robbie, was getting it through his head that it was OK to be completely different.
Bach answers a question from the audienceBach answers a question from the audience
Bach talks about his journey with Microsoft and the creation of Xbox.Bach talks about his journey with Microsoft and the creation of Xbox.
Bach gives advice to an audience member, citing his own personal struggles.Bach gives advice to an audience member, citing his own personal struggles.
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