On Saturday, April 11, seven Evanston middle schoolers visited campus to explore Ford and work with some of our rockstar undergraduate entrepreneurs. The students, who are part of the Evanston Y.O.U. (Youth Organizations Umbrella, Inc.) Explore program, were tasked with crafting improvements to existing products. Working under the guidance of their Northwestern student mentors, these creative middle schoolers ideated, sketched and pitched to their peers and mentors. The winning team, which proposed a robotic tooth cleanser, tok home the top prize of a bag of M&Ms. Scroll through to see more of this terrific collaboration!
The team with a high-tech phone case proposition explains their design to McCormick junior Ahren Alexander
Brainstorming session in the Ford Design Studio
The first pitch of the day was for a party bike - "Take the party with you!"
The winning (all-female!) team took home top prize with the advice of McCormick freshman Safia Abdalla
The Evanston Y.O.U. Explore spring cohort explores the Lakefill
Animated and clever, the phone-case team taught everyone a thing or two about pitching
The Y.O.U. students started their day at Farley with a tour of the prototyping and fabrication lab
Northwestern alumna and Y.O.U. Special Projects Manager Sofia Porter-Castro kicks off the day with launch competition instructions