Newse@nu Speaker Series: Ben Parr Captures Our Attention
"If you're a heavy Tinder user, I just gave you a tip," Ben Parr joked at his April 22 e@nu talk. He had just shared that adding a soft red glow around a person's face makes them appear more attractive to others. Ben (WCAS '08), author of CAPTIVOLOGY: The Science of Capturing People’s Attention, had plenty of insights and interesting examples surrounding, as his book's title suggests, how to be noticed. Relive the fun with our live tweet recap, below.
http://t.co/zLIMW4JQS7 "Attention has become the fundamental currency of the modern economy" @benparr
— Farley Center (@FarleyCenterNU) April 22, 2015
It's not enough to have someone listen to your ad or your song, you need to turn them into lifelong fans - @benparr on 3 level of attention
— Farley Center (@FarleyCenterNU) April 22, 2015
http://t.co/4emwLLRXpe Change your frame of reference to grab attention
— Farley Center (@FarleyCenterNU) April 22, 2015
We pay attention to people and things that violate our expectations. - @benparr http://t.co/cO6tOz79sP
— Farley Center (@FarleyCenterNU) April 22, 2015
There's a big difference between positive and negative attention. No all attention isn't good attention - @benparr
— Farley Center (@FarleyCenterNU) April 22, 2015
http://t.co/YVhjbhl9Wx Money wrapped in bacon? @benparr describes the element of surprise in capturing attention
— Farley Center (@FarleyCenterNU) April 22, 2015
http://t.co/IFcekUbBgQ "Masters of attention don't try to get attention for themselves, but for their ideas" - @benparr #nustartups
— Farley Center (@FarleyCenterNU) April 22, 2015
http://t.co/hWrRWaw12a The strongest attention trigger is acknowledgement. It's enough to stop the pain of an electric shock.
— Farley Center (@FarleyCenterNU) April 22, 2015
Thanks again @benparr for joining us at e@nu -- despite your adventurous night w/ @NHLBlackhawks. Pound 'em! http://t.co/h4zrPy79Ma
— Farley Center (@FarleyCenterNU) April 23, 2015