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Personal Branding: ENTREP 310

This course meets a core requirement for the Farley undergraduate minor in entrepreneurship. It is designed for freelancers, artists, and individual entrepreneurs who are looking to grow their careers. Students will learn how to use marketing and brand-building tactics in the service of their own goals and will be challenged to identify and pursue new professional opportunities. As part of their work in this course, students will create assets related to their developing brand, which may include social media content and a personal website.

Quarter Offered

Thursdays at 1 – 3:50 p.m.


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Course Details

Prerequisites: None.

Requirements that this course satisfies: Serves as core requirement for the Farley undergraduate minor in entrepreneurship and elective course for the Farley graduate minor in entrepreneurship.

Duration: 1.5 hours, twice per week or 3 hours, once per week; 1 quarter

Class size: 30 students

Who Should Enroll

Open to all Northwestern undergraduate and graduate students, particularly those who have an interest in marketing themselves as an individual.

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