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Storytelling for Business: ENTREP 311

In a saturated market, storytelling is at the heart of the strategies that many companies use to differentiate themselves. This course will teach students how to use narrative techniques and structures to create compelling stories to help them nail an interview, motivate a team, secure funding, build a brand, and inspire customers. Students will analyze the ways that companies use stories to appeal to consumers and will workshop a personal brand story presentation.

Quarter Offered

Not offered in the 2021-2022 academic year.

Faculty

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Course Details

Prerequisites: None.

Requirements that this course satisfies: Serves as marketing course toward core requirement for the undergraduate minor in entrepreneurship and elective course for graduate minor in entrepreneurship.

Duration: 1.5 hours, twice weekly; 1 quarter

Class size: 30 students

Who Should Enroll

Open to all Northwestern undergraduate and graduate students.

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