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Farley Center Courses

Farley Center courses enable students to understand the opportunities and challenges of entrepreneurship.Farley Center courses enable students to understand the opportunities and challenges of entrepreneurship.

The Farley Center offers courses at both the undergraduate and graduate levels. While Principles of Entrepreneurship and Engineering Entrepreneurship are part of the core curriculum for undergraduates, both undergraduate and graduate students are welcome to enroll in or apply for any of our other 300- and 400-level courses. Please note there is an application process for every NUvention class and for some Farley Center courses as well.

Principles of Entrepreneurship (ENTREP 225/IEMS 225)

Principles of Entrepreneurship is a fundamental course for students with limited or no prior exposure to business. In this class, you will build a knowledge foundation in all the key entrepreneurial subject areas. This includes accounting, finance, and marketing. The final deliverable will be an elevator pitch. This course is cross-listed as IEMS 225. It is a core course for the Undergraduate Minor in Entrepreneurship.

Engineering Entrepreneurship (ENTREP 325/IEMS 325)

The goal of Engineering Entrepreneurship is to deepen and expand the understanding of entrepreneurship and innovation that students garner from taking Principles of Entrepreneurship, or from exploring entrepreneurship in another capacity. A case-based, more technical class, Engineering Entrepreneurship employs lean startup methodology to further instill the importance of being agile and able to pivot. ENTREP 325 is cross-listed with IEMS 325. This is a core course for the Undergraduate Minor in Entrepreneurship.

Startup Accounting & Finance (ENTREP 330)

Startup Accounting is a course that incorporates lecture by the instructor and industry veterans with case study and a lean startup-focused accounting practicum. Startup Accounting covers accounting principles, provides software training, and assigns student teams to work with actual startup clients in need of accounting help. It is a core course for the Undergraduate Minor in Entrepreneurship.

Entrepreneurial Sales and Marketing (ENTREP 331)

• Entrepreneurship Sales and Marketing debuted in Spring 2018.
Take a deep dive into the art of acquiring and retaining paying customers. With Entrepreneurial Sales & Marketing, students will learn about the tools and strategies startups use to generate revenue. With the right marketing strategy, your small business can take down established business "Goliaths". Explore Google Analytics, UX Design, Branding, SEO/SEM, social media engagement, and email/partner marketing while working with teams and honing your presentation skills.

Radical Entrepreneurship (ENTREP 350)

Radical Entrepreneurship drills down on how to build your venture while retaining a collaborative culture and continuous innovation. Using iterative and lean startup methodology, students will explore the necessary mindsets and methods to best position their ventures for continued growth and success. Radical Entrepreneurship is an incubator boot camp for your real-world project; the coursework centers on students’ existing ventures.

Please Note: This class and partnership between the Farley Center and the Garage. A portion of the seats in the class will be held for Wildfire teams. The remaining seats will be open for any student with the proper prerequisites to enroll. Students who enroll and are not part of a team will be assigned to work with a Wildfire team. Your participation in class on a Wildfire team does not guarantee that you will become a founding member of that team and/or any rights with respect to equity, intellectual property, or any other rights related to that company.

Leadership, Ethics, and You (ENTREP 360)

• Applications for Fall 2018's Leadership, Ethics, and You (ENTREP 360) are now CLOSED.
Farley Center's Leadership, Ethics, and You is designed for students who want to explore how ethics and integrity fit into leadership. This course will help student entrepreneurs develop their “True North,” a compass that allows students to lead themselves and others.

Please note: This course is open to juniors and seniors from all disciplines and is by application only.

Innovate for Impact (ENTREP 340)

• Innovate for Impact debuted in Winter 2017 and is open to both undergraduate (300-level) and graduate students (400-level).
Innovate for Impact is an interdisciplinary experiential learning program designed to expose students to the design and launch of market-based ventures that address unmet societal and environmental needs of both an international and domestic nature, and the social entrepreneurial approach to addressing hyperlocal challenges that affect the City of Chicago. This course will walk students through the steps associated with creating and implementing a social venture—a venture that addresses a social issue while simultaneously being financially self-sufficient.

Students will be exposed to the user-centered design process for social impact, market and nonmarket contexts of resource-challenged settings and the nuts-and-bolts of launching a venture. Like other NUvention courses, Impact represents the most aggressive attempt to allow students to create a start-up social venture within the framework of a class.

Entrepreneurship Demystified (ENTREP 395)

• Entrepreneurship Demystified debuted in Fall 2017. Extracurricular experience in entrepreneurship is recommended.
Entrepreneurship Demystified pulls back the veil on Silicon Valley and startups. Specifically designed for students with some extracurricular experience in entrepreneurship, we will explore current issues in the startup world and challenges students may face in the workplace. This discussion-based class will ask students to think critically about topics such as building and working on a team, the pros and cons of “startup culture,” how to navigate the industry as a woman or minority, and how to manage for innovation. Students are expected to participate actively in weekly discussions and openly reflect on their own career experiences and goals.

Global Silicon Valley (ENTREP 395)

Global Silicon Valley is a course offered in Evanston and San Francisco that provides insight into the fastest, most dynamic companies and business practices in the world. Students taking this course study international megatrends in the startup industry, explore the fundamentals of building a startup in the Global Growth Economy and connect with entrepreneurs and investors with proven track records and decades of expertise.

Growing and Monetizing Your Fanbase (ENTREP 310)

Growing and Monetizing your Fanbase is designed to expose artists to entrepreneurial thinking in building their careers. Are you a singer, actor, musician, comedian, writer, graphic artist, fashionista, or dancer that wants to promote your career? Students will be exposed to highly relevant methodologies that startup entrepreneurs use to create and grow their companies, but in this case, the corporation being grown and promoted is their talent and fans, via their own personal brand.

Human-Centered Entrepreneurship (ENTREP 395)

To enroll, send a note of introduction briefly describing yourself and what intrigues you about the class to instructors Elizabeth Lukehart at and Pam Daniels at pam@northwestern.eduWhat if everything you think you know about entrepreneurship is wrong?  What if it's more about meeting needs than making money? What if it's more about contributing than competing? Explore with us as we challenge conventional notions of entrepreneurship in this seminar-style class. Historically underrepresented groups are encouraged to enroll.

Storytelling for Business (ENTREP 311)

Humans have been communicating through stories for 20,000 years. They have the power to persuade, engage, and inspire action. But too often, in business, we don’t think about harnessing the power of stories. Storytelling for Business will teach students how to use narrative techniques and structures to create compelling stories to help them nail an interview, motivate a team, secure funding, build a brand, and inspire customers.  

Product Management (ENTREP 495)

The objective of this class is to enable your entrepreneurial success while guiding students to build the best product they can possibly build utilizing content and learnings from entrepreneurs and product managers at successful companies as benchmarks.

Product Management focuses on understanding customer problems, customer research hypothesis, simple MVP tests, market requirements, product requirements, and product vision decks. All are geared to the use cases of problems of your customers & your actual product.

The class teaches fundamentals of product management and is taught by faculty that has built over 10 products used by 2 billion people worldwide with a total market cap value of over $3B.  

Independent Studies (ENTREP 399/499)

Another option for deepening entrepreneurial learning is to pursue an independent study, advised by one of the Farley faculty members. Course projects can be research-based or be used to further an existing entrepreneurial endeavor. Independent studies can be completed at the undergraduate (399) or graduate (499) level and can count toward the Undergraduate Certificate or Graduate Minor.

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