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Courses
Entrepreneurial Sales & Marketing: ENTREP 331

This course meets a core requirement for the Farley undergraduate minor in entrepreneurship. The goal of the course is to teach students about the tools and strategies that startups use to generate revenue. With a focus on data, students will familiarize themselves with tools like Google Analytics, and will explore topics including selling, lead generation, inbound traffic, content, SEO, public relations, paid search, and social media while working with their peers on team projects. This course also presents students with an opportunity to hone their presentation skills.

Quarter Offered

Winter and Spring
Mondays/Wednesdays at 9 – 10:20 a.m.

Faculty

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Course Details

Prerequisites: None.

Requirements that this course satisfies: Serves as marketing course toward core requirement for undergraduate minor in entrepreneurship and elective course for graduate minor in entrepreneurship.

Duration: 1.5 hours, twice weekly; 1 quarter

Class size: 30

Who Should Enroll

Open to all Northwestern undergraduate and graduate students.

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