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Farley Center Courses

Farley Center courses enable students to understand the opportunities and challenges of entrepreneurship.Farley Center courses enable students to understand the opportunities and challenges of entrepreneurship.

The Farley Center offers courses at both the undergraduate and graduate levels. While 225: Principles of Entrepreneurship and 325: Applications of Entrepreneurship are considered introductory classes, both undergraduate and graduate students are welcome to enroll in or apply for any of our other 300- and 400-level courses. Please note there is an application process for every NUvention class and for some Farley Center courses as well.

Principles of Entrepreneurship (ENTREP 225/IEMS 225)

Principles of Entrepreneurship is designed for students with limited or no prior exposure to entrepreneurship. In this course, students will learn the basics of starting a company, and will also learn to analyze other ventures through a variety of frameworks. This includes learning about customer discovery, finance, and marketing. This course is cross-listed as IEMS 225 and is a core course for the Undergraduate Minor in Entrepreneurship.

Personal Branding (ENTREP 310)

Personal Branding is designed for freelancers, artists, and solo founders looking to grow their career. Students will learn how to use marketing and personal brand building tactics to reach new opportunities. Coursework revolves around students creating assets (website, social media content,etc.) that they can use in their careers. 

Storytelling for Business (ENTREP 311)

In a saturated market, storytelling is at the heart of the strategies that many companies use to differentiate themselves. Storytelling for Business will teach students how to use narrative techniques and structures to create compelling stories to help them nail an interview, motivate a team, secure funding, build a brand, and inspire customers. Coursework includes analyzing the ways that companies use stories to appeal to consumers and workshopping a personal brand story presentation. Storytelling for Business is a core course for the Undergraduate Minor in Entrepreneurship.

Engineering Entrepreneurship (ENTREP 325/IEMS 325)

Engineering Entrepreneurship teaches students how to identify a problem and build a business solving that problem. Centered in the Jobs-To-Be-Done framework, students will learn how to create solutions based on the pain points of consumers. In small groups, teams will test their prototyped solutions in various markets. ENTREP 325 is cross-listed with IEMS 325 and is a core course for the Undergraduate Minor in Entrepreneurship.

Startup Accounting and Finance (ENTREP 330)

Startup Accounting teaches students how to manage small business finances using accounting software. Students will learn accounting principles and work in student teams for case studies. It is a core course for the Undergraduate Minor in Entrepreneurship.

Entrepreneurial Sales and Marketing (ENTREP 331)

In Entrepreneurial Sales & Marketing, students will learn about the tools and strategies startups use to generate revenue. With a focus on data, students will explore Google Analytics, selling, lead generation, inbound traffic, content, SEO, public relations, paid search and social media while working with teams and honing presentation skills. Entrepreneurial Sales and Marketing is a core course for the Undergraduate Minor in Entrepreneurship.

Innovate for Impact (ENTREP 340)

Innovate for Impact is the Farley Center’s course focused on venture creation in the social impact space. Interdisciplinary teams of students will use human-centered design and lean startup principles to develop an impact-focused product or service and a plan to bring it to market.

Leadership, Ethics, and You (ENTREP 360)

Farley Center's Leadership, Ethics, and You is designed for students who want to explore how ethics and integrity fit into leadership. This course will help student entrepreneurs develop their “True North,” a compass that allows students to lead themselves and others.

Entrepreneurship Demystified (ENTREP 361)

Entrepreneurship Demystified pulls back the veil on Silicon Valley and startups. Students will explore current issues in the startup world and challenges students may face in the workplace. In discussions, students will think critically about topics such as building and working on a team, the pros and cons of “startup culture,” how to navigate the industry as a woman or minority, and how to manage for innovation. Students are expected to participate actively in weekly discussions and openly reflect on their own career experiences and goals.

Entrepreneurial Endurance, Leadership, & Mindset (ENTREP 395)

Entrepreneurial Endurance is flourishing during the process of finding problems worth solving, mobilizing the people and resources to solve them, and causing positive growth for one’s self and others during that process. This class will teach students how to access a growth mindset, transform failure into actionable data, manage adversity, and navigate difficult conversations. Students will also learn how to deploy time management, habit formation, and goal setting strategies to improve their performance and their ventures.

Consulting for Wearable Tech (ENTREP 425)

In Consulting for Wearable Tech (formerly part of the NUvention series: "Wearables" and "Biomaterials" and "Networked Body"), students form small consulting teams around technologies being developed in the Querrey Simpson Institute for Bioelectronics led by Professor John Rogers, and work with real client companies in the biosensor space. Students learn to manage high technical and market risks, deal with complex intellectual property and navigate the culturally diverse worlds of science and business.

This class is ideal for advanced undergraduate and graduate students.

To apply for a seat in the spring 2021 section of this class, please submit this form by midnight on Monday, March 1st. 

View past project: Rhaeos' wearable biosensor capable of diagnosing ventricular shunt malfunction

See faculty for NUvention: Consulting for Wearable Tech

View publications by John Rogers and his Northwestern University research team

View videos and images of John Rogers' cutting-edge innovations.

NUvention Courses

Get hands on experience and academic credit for starting a company in Northwestern's premier in-class entrepreneurship incubator, NUvention. NUvention courses teach students how to create a viable company and exposes students to the entire innovation and entrepreneurial life cycle. Every course selection has an advisory board and offers students an opportunity to learn from industry veterans. Celebrated as the cornerstone of the Farley Center’s initiatives, NUvention supports students working in an interdisciplinary environment across schools.

NUvention: Medical (ENTREP 470)

This two-quarter interdisciplinary course is designed to create opportunities for students to create new medical technologies and then build businesses around their innovations. Learn more  ›

NUvention: Transportation (ENTREP 471)

NUvention: Transportation is designed to create opportunities for students to learn about and create businesses in the transportation space. Learn more ›

NUvention: Web+Media (ENTREP 473)

NUvention Web+ Media focuses on all web-based businesses. Project areas include Mobile Applications, including for social media, New Media, Social Gaming, eCommerce/Deals, Analytics, Cloud, Big Data or ideas from students in the program. Learn more ›

NUvention: Energy (ENTREP 474)

This course responds to the demand for innovation and entrepreneurship in the sustainable energy and Cleantech space that will increasingly be required to deal with climate change, resource constraint, and other environmental challenges. Learn more ›

NUvention: AI Analytics (ENTREP 475)

This unique course focuses on the intersection between software (AI), hardware (IoT), data (analytics), and business (entrepreneurship). Learn more

NUvention: Arts (ENTREP 476)

This course facilitates the creation, innovation, and organization of new ideas and companies in the creative arts field. The goal is to help students understand that success in the arts is a function of passion, work ethic, talent, and entrepreneurial drive. Learn more

Product Management (ENTREP 490)

The objective of this class is to enable your entrepreneurial success while guiding students to build the best product they can possibly build utilizing content and learnings from entrepreneurs and product managers at successful companies as benchmarks.

Product Management focuses on understanding customer problems, customer research hypothesis, simple MVP tests, market requirements, product requirements, and product vision decks. All are geared to the use cases of problems of your customers & your actual product.

The class teaches fundamentals of product management and is taught by faculty that has built over 10 products used by 2 billion people worldwide with a total market cap value of over $3B.

Independent Study (ENTREP 399/499)

Another option for deepening entrepreneurial learning is to pursue an independent study, advised by one of the Farley faculty members. Course projects can be research-based or be used to further an existing entrepreneurial endeavor. Independent studies can be completed at the undergraduate (399) or graduate (499) level and can count toward the Undergraduate Certificate or Graduate Minor.

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