ENTREP 473: NUvention: Media
Quarter Offered
Winter: Thursdays, 12:30 – 3:20 p.m. CT; Evanston
Prerequisites
None, however prior Farley coursework or practical experience in a relevant field is encouraged.
Description
NUvention: Media (ENTREP 473, JOUR 390, JOUR 435, COMP_SCI 396, COMP_SCI 496) brings together students from across Northwestern schools to explore how artificial intelligence and computational technologies will shape the future of media and learn the process for creating new AI-powered ventures in the media industry . Over the quarter, student teams use human-centered design methods to identify an opportunity gap, design interaction and presentation models, build functioning prototypes that fill those needs, and develop a compelling pitch and business plan to launch and sustain their product/service. Along the way, students will learn a process of innovation and venture development. Students will interact with industry veterans and domain experts who inspire and guide the student team as they pursue their projects.
Students taking this course for credit in Computer Science will be expected to contribute to the design and evaluation of interfaces and interactions and the development of functional and technical architectures and functioning prototypes.
Faculty
Course Details
Requirements that this course satisfies: Serves as the experiential requirement for the Farley undergraduate minor and fulfills the experiential requirement for the Farley graduate minor in entrepreneurship.
Duration: 3-hour course sessions, once per week (3-hour courses include regular breaks and are broken into lecture, discussion, and groupwork portions); 1 quarter>
Class size: 35-40 students
Course Number: ENTREP 473, JOUR 390, JOUR 435, COMP_SCI 396, COMP_SCI 496
Who Should Enroll: Graduate students and advanced undergraduates interested in expanding their knowledge of the intersection of media and entrepreneurship.
Application: Applications for the Winter 2026 offering of NUvention: Media can be found below.
Advisers
NUvention advisers are industry experts who bring real world experience into the classroom on a regular basis. They collaborate with the faculty and mentor students, providing feedback as the students innovate. Students often cite their advisers as playing a crucial role in their student journey.
Brady is the director of social media at Yahoo News and brings more than 10 years of experience in social media and journalism. Previously, she held a range of writing and editorial roles at BBC News. Brady has a BA from Tulane University and an MSJ from Northwestern University.
Craddick is the executive director of product at The Atlantic and is experienced in product strategy and development. Previously, she led teams as a product manager at Crain Communications, McClatchy, and The Wall Street Journal. Craddick has a BA from Columbia College Chicago.
Hagar is a postdoctoral scholar at Northwestern University with over 10 years of academic and professional experience in data science. Previously, he held roles in data science and research at Patreon, Meta, and the New York Times. Hagar earned his BS, MA, and PhD from Northwestern University.
Wilson is the product manager and head of product marketing at Vianai Systems and co-founded Bear Icebox Communications, a PR agency. Previously, he held positions in communications strategy at Boeing, PlayStation, and Infosys. Wilson earned his BA from Aquinas College - Grand Rapids and his MS from Northwestern University, and he is a Knight Lab Fellow at Northwestern University.
Apply Now
Applications for the Winter 2026 section of NUvention: Media are closed. Any questions can be directed to farley@northwestern.edu.
Network of Experts
The Farley Center connects students with a robust network of innovation and entrepreneurship experts. These experts serve as guest judges, attend pitch events, and give talks and seminars.
Finding Farley Courses in CAESAR
If you’re having trouble locating Farley entrepreneurship and innovation courses in CAESAR, make sure the “Career” field is left blank. This ensures you’ll see both undergraduate and graduate-level courses. For additional help, email farley@northwestern.edu.
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